User Reviews Translation - Why it is important?
User review is a vital element of selling anything on the web.
According to research, 59% of users read user reviews to verify the credibility of a product before making a purchase. Out of these, 54% of users read at-least four reviews, and 50% make their choice accordingly.
The user reviews dominate a manufacturer in producing a bump in sales in one go. Although, many firms attract their consumers via user reviews on their websites. But do you provide translation for user reviews while targeting the international audience? If not, then you are surely missing out.
Translation of user reviews for website is as important as translating the information about your product on online portals; after all, it is one of the critical elements in expanding one’s product market. Read the description below to understand the importance of translating the user reviews of your website.
What is the need to translate user reviews on the website?
Online portals have set trends in expanding their markets worldwide. Their approach to connecting with the international audience has helped them gain potential customers across regions. Although, the availability of product information in translated languages has been a critical factor in developing website portals.
Consequently, every business should value the benefits of online reviews and then make the necessary efforts to collect them for their audience. Likewise, the translation of reviews gets more critical when you target an international audience.
Easy purchase – When you plan to expand your business from Canada to other foreign countries, you must think of translating user reviews into multiple languages. A translated user review will help your target audience to make a comfortable purchase with the availability of user feedback in their native language.
Improved SEO rankings – Often, many users enter ‘’product reviews’’ in their browser to check the credibility of a product. When consumers search for your product’s review, they will enter the same.
At this time, a translated user review will help to bring higher search results for your product in the search engine, resulting in boosted SEO rankings. Furthermore, an individual will always want to browse reviews in his native language; thus, availing the one can benefit your business.
Develops authenticity – User reviews are the building block of online portals. Thus, while communicating with multiple ethnic groups or reaching out international audience, it is essential to know that inappropriate translated user reviews might break the authenticity of your business as your consumers may lose faith in you following the inability to read the reviews in their languages. Therefore, maintaining the originality of your product through the systematic translation of feedback is essential.
Bottom-line
When you are a multi-lingual company or planning to become one, you must always ensure to translate your website reviews updated by users. Translation of user reviews is of paramount importance when targeting an international audience and making a product approach across different regions.
Website reviews are the first thing every user checks before making a purchase; as a responsible organization, it is your duty to provide reviews in their native languages to ease their purchase and give them a satisfactory feeling.