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Translating humour is tricky, especially when it's specific to a language or a culture, or a group of people. Humour comes in many different shapes and forms. It comes from double meanings, situations, wordplay, and cultural references that are either hidden or...

Globalizing a brand can be daunting! Advertising and marketing play a key role in grasping the global market. However, word-to-word translation service can ruin your marketing effort. Every top brand has a unique one! In fact, the specific approach makes a brand...

Amidst the saturated online marketing, localized content can make your business stand out. Content was King a few years back. Now, AVT has taken the stand to make your business popular in the local market. The AVT experts suggest that translating audio and videos into...

What do your consumers truly think when they cannot access your brand's help or marketing information in their native language? For instance, a native Spanish speaker who frequently contacts global organizations doesn't support his language. It'll always be startling...

If you're wondering the difference between translation and transcreation services, you're not the only person who has this question. Understanding these terms will help you ensure that you get the service you need and that your translator means what they say. How is...

Effective product descriptions are just as critical as beautiful photographs and a technically sound website for your online store. Because it adds to the trustworthiness of your store, also, it can help your online shop rank higher. In addition, it can make visitors...

Localization services has become a crucial component of a company's success in a wide range of specialisations and commercial disciplines. Further, localization can be a way to make your app stand out from the rest and make it a hit. There are millions of people who...

With evolving technology, the translation industry has reached higher levels. A forecast says that the Translation Services Market would be at USD 46.22 Billion by 2028. Experts estimate it to grow at a rate of 2.07% in 7 years. Also, the global translation industry...

Developments in machine translation are making people wonder if AI will replace humans in the tourism industry translation. No, artificial intelligence can never replace human translators completely. As robots lack the subtlety inherent in each language's particular...

People who work in medical transcription have been around for a long time. People say it could be on the brink of going extinct, but that doesn't mean it will. What do you think? Is Medical Transcription going out of business, or is it going to stay? No. In the long...