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Fear of machine translation There is a lot of worry and unease in translating services business because there is so much new technology that can be used to make machine translation work. As in other industries, the main fear is that AI could make humans irrelevant. If...

Public health is exactly what it sounds like. It is the health of all the people living and working in society. Thus, it is vital that every person involved takes the right steps. Sometimes, situations like pandemics need mass communication. However, people speak...

Standalone translation software can't meet the needs of most businesses when translating content from one language to another. In contrast, software like translation memory and other tools can help and improve human translations. Also, you can use it alone. These...

Science is the backbone of society. It brings forth many new ways to live. Further, it also improves the standard of living. However, for the human race to get the complete benefits of science, it is vital to form conducive conditions. A part of such conditions is...

Interestingly, each game originates from a separate culture. By examining the cultural background of the game project, developers arrive at a unique outcome. Hence, game creators need to localize such content for it to fit effortlessly into the foreign market. Video...

Translating humour is tricky, especially when it's specific to a language or a culture, or a group of people. Humour comes in many different shapes and forms. It comes from double meanings, situations, wordplay, and cultural references that are either hidden or...

Globalizing a brand can be daunting! Advertising and marketing play a key role in grasping the global market. However, word-to-word translation service can ruin your marketing effort. Every top brand has a unique one! In fact, the specific approach makes a brand...

Amidst the saturated online marketing, localized content can make your business stand out. Content was King a few years back. Now, AVT has taken the stand to make your business popular in the local market. The AVT experts suggest that translating audio and videos into...

What do your consumers truly think when they cannot access your brand's help or marketing information in their native language? For instance, a native Spanish speaker who frequently contacts global organizations doesn't support his language. It'll always be startling...

If you're wondering the difference between translation and transcreation services, you're not the only person who has this question. Understanding these terms will help you ensure that you get the service you need and that your translator means what they say. How is...