How Subtitles And Captions Can Transform Your Videos?
Gadgets have become a huge part of people’s lives. The era of digital marketing is at its peak right now and there’s no doubt it’s only going to grow more and more. Video content is an important part of digital marketing and so is making your content reachable. Subtitles and captions play a vital role in this step. They transform your videos by improving certain parameters in several ways.
What are video subtitles and captions?
Although they share similar goals, the primary difference between subtitles and captions is the intent. You add subtitles in the local language of the viewer. On the other hand, you use captions for the people who cannot hear what is being said in the video. Thus they include all the other details of audios too, besides the dialogues.
Benefits Of Subtitling And Captioning Your Videos
While subtitles and captions benefit the viewers, here are a few ways they help you as the creator:
1. They Boost your Traffic
Your video would rank higher if it is subtitled and captioned. This is because not all search engines can process a video or audio file. Thus if you add captions or subtitles, it helps search engines to crawl through the video content and then rank it accordingly. A higher ranking would automatically lead to more traffic on your page/site.
2. Reach
Subtitles undoubtedly prove to be the best tool to reach people all over the world, even to those who don’t understand the language being spoken in the video. Thus, automatically the video content can reach people in their local languages as well.
3. Better Engagement
According to Facebook, captions can improve the view time by about 12 percent. Further, the number of people who view your video can dramatically increase if you add captions. This is probably because many people keep watching videos on silent mode.
4. Better Comprehension
Not everyone’s first language is English but this shouldn’t become a barrier when it comes to accessing your content. It does not matter if your videos are educational or entertaining. Helping your audience understand the content better would mean better ratings.
Thus, adding subtitles and captions can work wonders for your videos and in turn your business!
Key steps in subtitling and captioning video content
Three steps capture the essence of subtitling and captioning your video. They are as under:
Step 1. If the script is available then transcriptions aren’t needed in this equation. But if you only have a video, you would have to transcribe it first. ere, one should not lose the crux of the video.
Step 2. The next point is whether it should be verbatim or non-verbatim? This choice depends completely on the context of the video.
Step 3. Now comes synchronization to ensure that the text fits perfectly with the video. If you do not take care of this, you risk wasting your efforts.
If you focus on these steps, you would be able to improve your videos.
Videos have become a vital way for people to entertain themselves. Subtitling and captioning your videos can be a time-consuming task. It is especially so if you want them to be accurate. However, they are worth the effort.