Gaming Localization
Interestingly, each game originates from a separate culture. By examining the cultural background of the game project, developers arrive at a unique outcome. Hence, game creators need to localize such content for it to fit effortlessly into the foreign market.
Video Game Localization
When you make a video game for another country, you have to make changes to the game so that it fits the people who will play it.
There are a lot of differences between people in different countries when it comes to their values, cultural beliefs, religions, languages, and so on. To have the best gaming experience, your game needs to meet your audience’s different needs.
Benefits of localizing video games
The most obvious benefit of localizing video games for a game producer is better visibility, reaching a larger audience, and increasing profit. However, it is equally advantageous to gamers. They get to explore a new universe where the characters speak their language both literally and metaphorically.
Since video game localization is so important, this is a detailed look at why it’s so important:
Increasing your sales
As soon as you start selling in a new country, your sales will go through the roof! Video games are a big part of people’s lives. Moreover, games that are made in the area where you want to sell them will naturally draw customers there.
Beat Competition
Gaming is a very competitive business, and it’s very hard to get into it as more people want high-quality content. However, there is only one way to meet that demand is to reach out to more people. Therefore, this is only possible if you localize your material to reach worldwide.
Additionally, there are more than 2 million games in the app store. If you localize your content, you’ll have an advantage over other projects. If you don’t use video game localization to make money in the video game industry, another company might take over your market share.
Increase in Downloads
Additionally, if you want to make more sales, you need to get more downloads. But to get there, you need to reach more people. And only by localizing your game can you make sure that you reach more games across the world. Most of the top 100 apps in China are in Chinese. Even in parts of Europe where people speak a lot of English, people still prefer to play games in their language.
Ensures a Higher Rank in the APP Store
Users can affect your ranking. Misunderstandings in the language may result in players leaving bad feedback about the game. However, overcoming this type of criticism requires much time and effort.
Hence, if a good translator translates the application, the user will not notice the mistakes and will provide a favourable review. Further, positive comments from many nations will cause app stores to pay your product more attention. This increases the likelihood of your software appearing in App Store searches, which results in increased client acquisition.
Therefore, if you want to make the best video game, you need to do the right things. When you make your video game project in another language, it has a lot of benefits. Still, it is not easy to do. You need to work with a professional game translation company to get the best service in the quickest time possible.