Translating a content or writing a fresh one?
Translating your content has both advantages and disadvantages. Hence, it is tough to say whether you should rewrite your content or translate it
Establishing a global website is an important step to take to globalize your company. However, customers are more likely to buy if the website is in the local language.
It is tedious work to rewrite the entire content in the local language to promote your business. Hence, several companies opt for getting the translation services of the content. However, translation provides many entrepreneurs to effectively translate their content in a short amount of time. Whereas, rewriting your content will give you more accuracy with translation but can take a lot of time.
Thus, translating your content has both pros and cons. You as an entrepreneur should decide whether translating is best for your business or not. Here are a few pros and cons of translation to help you decide.
The advantages of Translation
Nowadays, most companies hire translators to translate website content or blog posts for their overseas audience. These entrepreneurs utilize translations to gain the following advantages.
Increases traffic of the business
Providing your audience with multilingual content opens the door to several opportunities. You will experience an increase in the number of audiences and expand your business. Moreover, if you are trying to globalize your company you will be able to establish a strong connection with the locals.
Translation helps you convert the language of the content at a faster rate than rewriting the content. Hence, saving time for you to plan and promote it to your intended audience. You will experience an increase in traffic to your website content.
Lessens competition
Most companies promote and market their content in English. Hence, making the English language a much more competitive language than any other language. However, when you translate your content to a different language you will experience a decrease in competition. As most companies might not be promoting their content in the target language.
However, all these advantages also come with certain disadvantages. You have to be aware of these disadvantages to avoid them when translating your content.
Translation v/s Content Writing
Even though translation helps you in many ways, there are specific challenges that you may face. Being aware of these situations will enable you to avoid such situations. Here are some challenges you should be aware of.
Requires extra work
You have to be aware that the translation of content is hard work. Hence, if you decide on translating your content, you should be aware of this disadvantage. Take necessary steps to avoid this by hiring a translator to ease your struggles.
Extra Expenses
Translation could become expensive when you are converting your content to multiple languages. Being aware of this disadvantage will enable you to apply specific measures.
Conclusion
These are the various advantages and disadvantages of translating your content. Hence, with this information, you will be able to decide whether you want to rewrite or translate your content.